# Tiimo Competitive Intelligence Report (2026)

## Executive Summary: Lumotia's Key Advantages
Based on current intelligence, **Lumotia** has several immediate strategic openings against Tiimo:
1. **The "Lifetime" Opening:** Tiimo recently removed their highly popular lifetime license, causing massive frustration in the neurodivergent community (who often struggle with recurring subscriptions). Lumotia can win significant goodwill by offering a clear, sustainable lifetime tier or a radically different neuro-friendly pricing model.
2. **The Android/Platform Gap:** In September 2025, Tiimo completely removed its Android app, leaving a massive portion of the market unserved. They also lack a true native desktop application (relying on a web wrapper). Lumotia's native desktop-first approach fills a vital gap for users who need deep workflow integration rather than just a mobile companion.
3. **The Complexity Friction:** While Tiimo's AI Co-planner is popular, users report a steep learning curve and heavy setup time. Lumotia's voice-transcription premise—allowing users to simply speak to create structure—offers a dramatically lower barrier to entry for users with executive dysfunction.
4. **B2B / Teams Vacuum:** Tiimo has virtually no enterprise or team-based pricing, focusing entirely on solo consumers (and a 5-person "family" sharing plan). This leaves the B2B neurodiversity-inclusion workspace wide open.

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## 1. Current Pricing & Lifetime License
*   **Free Tier:** Basic planning tools, limited AI usage.
*   **Pro Monthly:** ~$7 – $12 / month.
*   **Pro Annual:** ~$35 – $54 / year.
*   **Lifetime License:** **Removed.** Historically $60-$70.
*   **Community Reaction:** The removal of the lifetime license sparked severe backlash (visible on Reddit and feedback boards). Users noted that recurring subscriptions are fundamentally hostile to ADHD users who suffer from "subscription tax" (forgetting to cancel or manage payments due to executive dysfunction). It was removed without prior announcement, cited by Tiimo as necessary for sustainable development.
*   *Sources:* `aiinsightsnews.net`, `nolt.io`, `reddit.com`

## 2. B2B / Enterprise Pricing
*   **Status:** **Non-existent.** 
*   Tiimo operates strictly on a B2C freemium model. While they mention "Tiimo for work" as a partnership concept for neurodivergent employees, there are no public team plans, enterprise pricing tiers, or B2B collaborative features.
*   They allow up to 5 profiles on a single account, acting more like a family plan.
*   *Sources:* `tiimoapp.com`, `skywork.ai`

## 3. Recent Feature Changes (Last 6 Months - Late 2025/2026)
*   **AI Co-Planner:** Launched in late 2025. Helps break down large tasks into smaller steps, suggests time estimates, and allows chat-based schedule modification.
*   **Brain Dump Assistant:** A chat interface for fast unloading of thoughts.
*   **Planning Streaks & Gamification:** Introduced features to reward habit-building.
*   **Platform Reduction:** **Removed from Android** in September 2025. Won Apple's "iPhone App of the Year 2025."
*   *Sources:* `apple.com`, `twit.tv`, `tiimoapp.com`

## 4. User Sentiment (Reddit, Trustpilot, App Stores)
*   **What Users Love:**
    *   **Visual Timelines:** Very effective for "time blindness."
    *   **Non-Judgmental:** Doesn't "punish" unfinished tasks like other trackers; less productivity shame.
    *   **"Anytime" Tasks:** Flexibility for tasks without strict time constraints.
*   **What Frustrates Them:**
    *   **The Learning Curve:** Setup is tedious and high-friction.
    *   **Pricing:** Removal of the lifetime tier and expensive monthly cost.
    *   **Buggy Timers:** Frequent complaints about timers failing to pause or sync properly.
    *   **Abandonment of Android:** Massive frustration from non-Apple users.
*   *Sources:* `Reddit (r/ADHD)`, `yourappland.com`, `skywork.ai`

## 5. Platform Coverage
*   **Mobile:** iOS, iPadOS, Apple Watch. (Android was removed in Sept 2025).
*   **Desktop:** No native desktop app. They offer a Web App that syncs with mobile. Users on Mac/Windows have to use a browser or third-party web wrappers like WebCatalog to get a "desktop-like" experience.
*   *Sources:* `tiimoapp.com`, `webcatalog.io`

## 6. Privacy Model
*   **Infrastructure:** Cloud-based. Data is synced across devices via cloud storage.
*   **Data Collection:** Uses third-party cookies (e.g., Google) for ads and tracking on their web properties.
*   **Protections:** They use a "one-way import" for external calendars. Events from Apple/Google Calendar come *into* Tiimo, but private Tiimo routines do not sync *out* to standard calendars, protecting the user's routines from being visible to coworkers or family members who share external calendars.
*   *Sources:* `tiimoapp.com`, `nolt.io`

## 7. Funding & Team Size
*   **Total Funding:** ~$6M. Recently raised a $1.6M Pre-Series A round (adding to a 2022 $3.2M Seed).
*   **Investors:** Crowberry Capital, People Ventures, Goodwater Capital, Divergent Investments.
*   **Traction:** ~50,000 paying subscribers and 500,000 free users (as of Aug 2024). Over 75% of payers identify as neurodivergent.
*   **Founders:** Helene Lassen Nørlem and Melissa Würtz Azari (Danish startup).
*   *Sources:* `vestbee.com`, `tracxn.com`, `tiimoapp.com`
