<!-- Source: Kon Master Brief — §2 Target Audience -->

## 2. Target Audience

**Primary beachhead:** Neurodivergent individuals (ADHD, autism, executive dysfunction) who need a non-judgmental, low-cognitive-load tool for organising their thoughts and tasks.

**Secondary audiences (post-validation):**
- Writers and creatives who need to brain dump and structure ideas
- TTRPG game masters (session transcription, pulling key details from games)
- Privacy-conscious professionals (legal, medical, security-compliant industries)
- Anyone who does significant note-taking or typing and would benefit from voice-to-text

**Beachhead first.** Validate with neurodivergent users before expanding messaging to secondary audiences.
