<!-- Source: Kon Master Brief — §13 Competitive Landscape (Extended) -->

## 13. Competitive Landscape (Extended)

### Tiimo (primary competitor)
- iPhone App of the Year 2025, 3M+ downloads, ~$200K/month revenue, ~500K active users
- Pricing: $12/month or $54/year (iOS), cheaper via web ($42/year)
- Had a lifetime option — removed it, community backlash was significant
- iOS and web only. No Android (as of September 2025). No native desktop app (web app cannot sync calendars or offer dictation).
- Cloud-dependent. No voice transcription as a core feature.
- Aggressive review prompts (3 prompts in 5 minutes reported by reviewers)
- Strengths: visual colour-coded timelines, AI co-planner, no-guilt design philosophy, NHS certification
- Weaknesses: slow animations, confusing UX concepts ("activity vs routine"), reported data loss issues
- B2B pivot underway — projects B2B to reach one-third of total revenue within two years

### Structured
- Clean visual daily planner across iOS, Android, Mac, and web
- Lifetime purchase option at ~£52
- Android and web versions lag far behind iOS, iCloud sync unreliable
- Not designed specifically for neurodivergent users

### Goblin.tools
- Beloved AI task breakdown ("Magic ToDo") — free on web, low-cost app purchase
- Collection of single-task utilities, not a planner
- Community favourite for one-time purchase model

### Llama Life
- Excellent timeboxing with finish-time visibility (combats time blindness)
- No calendar integration, no free tier, very small team

### Focusmate
- Dominates body doubling — 274 five-star Trustpilot reviews
- Web-only, not a task manager

### Focus Bear
- Desktop-first (rare) — locks computer until morning routines complete, blocks distracting sites
- Australia-based, designed specifically for ADHD/autism

### Super Productivity
- Open-source, local-first, runs on Windows/Mac/Linux
- Not originally designed for neurodivergent users

### Lunatask
- Tasks, habits, calendar, mood tracking, journalling with end-to-end encryption on desktop
- Privacy-focused, small user base

### Kon's advantages over the entire field
| Kon | The field |
|---|---|
| Cross-platform desktop + mobile (Tauri) | Almost all competitors are mobile-first or web-only |
| Voice as primary input method | No mature competitor integrates voice into a full planning system |
| Local-first, offline-capable | Only open-source tools and tiny startups offer this |
| Lifetime licence | Only Structured offers one-time purchase; rest are subscription |
| Research-backed neurodivergent design | Most competitors bolt on ADHD features as an afterthought |

### The four underserved dimensions
1. **Platform:** No polished, purpose-built desktop ADHD app exists.
2. **Input method:** No mature tool offers voice as the primary input integrated into a full planning system.
3. **Architecture:** Privacy-conscious and offline-first users served only by open-source tools and tiny startups.
4. **Pricing:** Only Structured offers lifetime. Subscription fatigue is extreme in this demographic.

Kon addresses all four simultaneously. No current competitor does.
