agent: lumotia-rebrand — docs, scripts, root config, residuals
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Phase 9 of the rebrand cascade. Sweep covers everything the Phase 8
frontend pass deliberately skipped: docs/, root markdown, scripts,
Cargo.toml descriptions, code comments that survived earlier
word-boundary sed, plus a handful of identifiers caught on the final
verify pass.

transcription-app changes:
- README.md, HANDOVER.md, KNOWN-ISSUES.md, run.sh — magnotia/Magnotia
  -> lumotia/Lumotia.
- docs/ — sweep across all subdirs except docs/handovers/ (preserved
  as immutable audit trail). Includes architecture-map references
  to magnotia_core::*, magnotia_storage::*, etc. now pointing at
  lumotia_*; dev-setup.md tracing output examples (lumotia_startup
  target); brief/ + superpowers/ + issues/ + whisper-ecosystem/ +
  audit/.
- Cargo.toml descriptions on 9 crates (core, audio, cloud-providers,
  hotkey, llm, mcp, plus referenced others).
- crates/core/src/{error,hardware,recommendation,paths}.rs +
  crates/audio/src/wav.rs + crates/llm/src/model_manager.rs +
  crates/cloud-providers/src/keystore.rs + crates/mcp/src/lib.rs —
  doc comments and a model-manager user-agent string.
- Caught on final pass: BroadcastChannel("magnotia_task_sync") -> ...
  ("lumotia_task_sync"); magnotia_locale i18n localStorage key
  renamed + migration shim added; CSS keyframe names
  magnotiaPulse / magnotiaBar / magnotiaFade renamed in the design-
  system kit; magnotia_viewer_item / magnotia_viewer_mode handoff
  keys renamed in HistoryPage + viewer/+page.svelte; src/assets/
  wordmark.svg text.
- src-tauri/src/lib.rs comment cleanup ("magnotia era" was sed'd
  to "lumotia era" earlier — restored).

Preserved (intentional):
- crates/core/src/paths.rs — keeps "magnotia" / "Magnotia" / ".magnotia"
  legacy detection strings in legacy_and_target_paths() so the
  migration shim can still find user data from the magnotia era.
- src/lib/stores/{page,focusTimer}.svelte.ts + src/lib/i18n/index.ts
  — migration call sites reference the legacy magnotia keys
  deliberately.
- docs/handovers/ — historical audit trail.

cargo build --workspace passes. npm run check: 0 errors / 0 warnings
(3958 files). cargo test --workspace: 339 pass / 0 fail.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
This commit is contained in:
2026-05-13 12:38:03 +01:00
parent 681a9b26dc
commit 26c7307607
213 changed files with 1175 additions and 1170 deletions

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@@ -1,15 +1,15 @@
<!-- Source: Magnotia Master Brief — §7 Distribution Strategy -->
<!-- Source: Lumotia Master Brief — §7 Distribution Strategy -->
## 7. Distribution Strategy
### Marketing positioning
**What Magnotia is NOT:** A to-do list. A habit tracker. Another productivity app. The market is flooded with generic productivity tools, and ADHD users have severe app fatigue from trying and abandoning dozens of them. Positioning Magnotia in that category is death.
**What Lumotia is NOT:** A to-do list. A habit tracker. Another productivity app. The market is flooded with generic productivity tools, and ADHD users have severe app fatigue from trying and abandoning dozens of them. Positioning Lumotia in that category is death.
**What Magnotia IS:** An "external brain." A prosthetic prefrontal cortex designed for cognitive offloading. The app does the heavy cognitive lifting — it takes raw, messy thoughts via voice and automatically decomposes them into verb-led micro-steps (e.g. "Clean the house" → "Pick up one item of clothing from the bedroom floor").
**What Lumotia IS:** An "external brain." A prosthetic prefrontal cortex designed for cognitive offloading. The app does the heavy cognitive lifting — it takes raw, messy thoughts via voice and automatically decomposes them into verb-led micro-steps (e.g. "Clean the house" → "Pick up one item of clothing from the bedroom floor").
**Key messaging pillars:**
1. **"Your brain moves fast. Magnotia catches it."** — Voice-first capture, zero friction, thoughts don't get lost.
1. **"Your brain moves fast. Lumotia catches it."** — Voice-first capture, zero friction, thoughts don't get lost.
2. **"Local. Private. Yours forever."** — Nothing leaves your device. No cloud. No subscriptions for core features. Your vulnerabilities are never exposed.
3. **"Built by a neurodivergent brain, for neurodivergent brains."** — Authenticity. Jake has executive dysfunction. This isn't corporate empathy theatre.
4. **"They took away lifetime. We never will."** — Direct competitive positioning against Tiimo's subscription-only model.
@@ -19,7 +19,7 @@
### Distribution channels
**Desktop distribution:**
- **Primary:** Direct download from magnotia.app via Lemon Squeezy or Paddle (5% + 50p per transaction). Signed and notarised builds for macOS (£79/year Apple Developer Programme) and code-signed for Windows (EV certificate, £240£480/year).
- **Primary:** Direct download from lumotia.app via Lemon Squeezy or Paddle (5% + 50p per transaction). Signed and notarised builds for macOS (£79/year Apple Developer Programme) and code-signed for Windows (EV certificate, £240£480/year).
- **Microsoft Store (supplementary):** Free to list, 250M monthly active users, 0% commission if using own payment system. Good for discovery.
- **Mac App Store (evaluate):** 15% commission under Small Business Programme, sandboxing may limit Tauri features. Most successful indie Mac apps distribute directly.
- **Linux:** Flathub (1M+ active users, pre-installed on major distros) + AppImage for direct download.
@@ -42,7 +42,7 @@
**SEO opportunity:** Long-tail terms like "ADHD app for Windows" and "focus timer desktop app" face lower competition than mobile-focused searches. Obsidian gets 52.9% of traffic from organic search — proof that desktop-first apps can win on SEO.
### Phase 0 — Pre-beta (this week)
- [ ] Register domain (magnotia.app or getmagnotia.app)
- [ ] Register domain (lumotia.app or getmagnotia.app)
- [ ] Build one-page landing page on Carrd (£16/year) or Framer (free tier). Hero must answer three questions in under 5 seconds: what is this, who is it for, what do I do next. Landing page copy written at 5th7th grade reading level (converts at 11.1% vs. 5.3% for university-level copy). Include 1530 second silent auto-play GIF showing voice-to-task flow. Single CTA button.
- [ ] Set up waitlist with LaunchList (£65 one-time). Includes gamified referral mechanics, anti-spam filtering. Alternative: ConvertKit (free to 1,000 subscribers) + Tally form.
- [ ] Set up analytics with Plausible.io (privacy-friendly, no cookie banner needed).
@@ -57,8 +57,8 @@
- [ ] Run Van Westendorp pricing survey via Tally (free) to validate £49 price point before committing
### Phase 2 — Community seeding (weeks 24)
- [ ] **Reddit (priority 1):** r/ADHD (2.1M members), r/adhdwomen, r/ADHD_Programmers, r/autism, r/neurodiversity, r/executivedysfunction. Spend 4+ weeks genuinely contributing before any mention of Magnotia (Reddit 10:1 rule). When ready: authentic posts, no sales pitches. Use F5Bot (free) to monitor keywords: "ADHD app", "voice to-do", "ADHD task manager."
- [ ] **Obsidian/PKM communities (priority 2):** Show Magnotia → Obsidian workflow (voice dump → transcription → tasks → Obsidian vault). Use as amplifiers, not primary sales channel.
- [ ] **Reddit (priority 1):** r/ADHD (2.1M members), r/adhdwomen, r/ADHD_Programmers, r/autism, r/neurodiversity, r/executivedysfunction. Spend 4+ weeks genuinely contributing before any mention of Lumotia (Reddit 10:1 rule). When ready: authentic posts, no sales pitches. Use F5Bot (free) to monitor keywords: "ADHD app", "voice to-do", "ADHD task manager."
- [ ] **Obsidian/PKM communities (priority 2):** Show Lumotia → Obsidian workflow (voice dump → transcription → tasks → Obsidian vault). Use as amplifiers, not primary sales channel.
- [ ] **TikTok product seeding (priority 3):** DM 2050 ADHD micro-influencers (1K50K followers) with free lifetime licences. Zero obligation to post. Cost per seed: £0 (digital product). Outreach must reference a specific video the creator made. Follow up with affiliate link at 2530% commission via Lemon Squeezy.
- [ ] Submit to ADHD UK discovery platform and ADDitude Magazine tool roundups.