chore: rebrand from Kon/Corbie to Magnotia
Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
This commit is contained in:
@@ -1,4 +1,4 @@
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# Kon — Brand Guidelines
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# Magnotia — Brand Guidelines
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**Version:** 1.1
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**Date:** 2026/03/21
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@@ -8,7 +8,7 @@
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## 1. Brand Foundation
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**Purpose:** Kon exists because the tools meant to organise your thoughts demand more mental energy than the thoughts themselves.
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**Purpose:** Magnotia exists because the tools meant to organise your thoughts demand more mental energy than the thoughts themselves.
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**Essence:** Clarity without friction.
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@@ -45,7 +45,7 @@
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### Primary: Wordmark
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**"Kon"** set in Instrument Serif Italic, 400 weight, amber (#e8a87c on dark / #b87a4a on light).
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**"Magnotia"** set in Instrument Serif Italic, 400 weight, amber (#e8a87c on dark / #b87a4a on light).
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**Usage:**
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- The wordmark is the primary brand identifier across all contexts
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@@ -79,7 +79,7 @@ A minimal abstracted waveform — three vertical bars of asymmetric heights in a
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**Sizing:** Must remain legible at 16×16px (favicon) and scale cleanly to 512×512px (app store)
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**Note:** The CORBEL fox mark is not a Kon asset. Never use the fox on Kon materials.
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**Note:** The CORBEL fox mark is not a Magnotia asset. Never use the fox on Magnotia materials.
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---
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@@ -219,7 +219,7 @@ Zone transitions: 300–500ms cross-fade, disabled when `prefers-reduced-motion:
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### Why Lexend
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Lexend was designed by Bonnie Shaver-Troup specifically to improve reading proficiency for people with reading difficulties. It is a variable font with adjustable width axis, enabling users to dynamically adapt letter spacing to their own fluctuating visual-perceptual thresholds — a direct requirement from the Kon design principles. High x-height, generous spacing, optimised letterforms.
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Lexend was designed by Bonnie Shaver-Troup specifically to improve reading proficiency for people with reading difficulties. It is a variable font with adjustable width axis, enabling users to dynamically adapt letter spacing to their own fluctuating visual-perceptual thresholds — a direct requirement from the Magnotia design principles. High x-height, generous spacing, optimised letterforms.
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User-selectable alternatives in settings: Atkinson Hyperlegible Next, OpenDyslexic.
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@@ -326,7 +326,7 @@ Off by default. User-controlled toggle in settings.
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### Illustration Approach
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Kon does not use traditional illustration. Visual communication beyond photography uses:
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Magnotia does not use traditional illustration. Visual communication beyond photography uses:
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- Abstract waveform/sound ripple motifs in amber
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- Geometric line work — 2px stroke, amber on dark surfaces
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- Data visualisation-style graphics for explaining features
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@@ -341,7 +341,7 @@ Empty states are high-emotion moments for neurodivergent users — blank screens
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|---|---|
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| First launch | Faint ambient waveform in `--accent-subtle`. Single action: press the record button |
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| Empty transcript | Waveform motif + "Press record or Ctrl+Shift+R" |
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| Empty task list | "Tasks will appear here when Kon finds them in your transcripts" |
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| Empty task list | "Tasks will appear here when Magnotia finds them in your transcripts" |
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| Empty history | "Your transcriptions will be saved here" |
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| Failed transcription | "Something went wrong with that transcription. Your audio is saved — try again when you're ready." Clear recovery path, never blame the user. This is the highest-emotion failure state in the app |
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@@ -430,7 +430,7 @@ Empty states are high-emotion moments for neurodivergent users — blank screens
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r/ADHD, r/productivity, r/neurodiversity, r/selfhosted, r/IndieDev, r/SomebodyMakeThis
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**Reddit rule:** "If a post would work without mentioning Kon at all, it's a good post."
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**Reddit rule:** "If a post would work without mentioning Magnotia at all, it's a good post."
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### Social Templates (Canva Brand Kit)
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@@ -455,7 +455,7 @@ At pre-launch: Jake's voice, not a brand voice. Direct, honest, no filter. Authe
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"We sound like peace, not like static."
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Kon speaks the way a thoughtful friend listens — calm, direct, never judgmental. The brand voice is astute, concise, and matter-of-fact. It never rambles, never condescends, never performs enthusiasm it doesn't feel.
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Magnotia speaks the way a thoughtful friend listens — calm, direct, never judgmental. The brand voice is astute, concise, and matter-of-fact. It never rambles, never condescends, never performs enthusiasm it doesn't feel.
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### Catchphrase
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@@ -469,12 +469,12 @@ Kon speaks the way a thoughtful friend listens — calm, direct, never judgmenta
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| Error messages | Calm, informative, solution-first. Never blame the user |
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| Marketing | Direct, occasionally provocative. Anti-subscription, pro-ownership |
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| Reddit/community | Jake's natural voice. Honest, self-deprecating, never promotional |
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| Feature descriptions | Matter-of-fact, benefit-led, no jargon. "Kon does X so you can Y" |
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| Feature descriptions | Matter-of-fact, benefit-led, no jargon. "Magnotia does X so you can Y" |
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| Empty states | Gentle, ambient, patient. "I'm here when you're ready" |
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### Tone by Audience
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The Brand Platform (`kon-brand-platform.md`, Section 17) contains a full Messaging Architecture with primary/supporting messages, anticipated objections, and persuasive responses for each audience. The voice flexes as follows:
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The Brand Platform (`magnotia-brand-platform.md`, Section 17) contains a full Messaging Architecture with primary/supporting messages, anticipated objections, and persuasive responses for each audience. The voice flexes as follows:
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| Audience | Tone shift | Key emphasis |
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|---|---|---|
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@@ -485,19 +485,19 @@ The Brand Platform (`kon-brand-platform.md`, Section 17) contains a full Messagi
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### Example Copy
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**Onboarding:**
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> Press the button. Start talking. That's it. Kon handles the rest.
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> Press the button. Start talking. That's it. Magnotia handles the rest.
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**Error message:**
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> Recording interrupted — looks like the microphone disconnected. Your transcript up to this point is saved. Plug back in and pick up where you left off.
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**Marketing (social):**
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> Your brain had 47 ideas on the drive home. By the time you found a pen, you remembered 3. Kon catches all 47. Locally. No subscription. No cloud. Just you and your thoughts.
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> Your brain had 47 ideas on the drive home. By the time you found a pen, you remembered 3. Magnotia catches all 47. Locally. No subscription. No cloud. Just you and your thoughts.
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**Empty state:**
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> Tasks will appear here when Kon finds them in your transcripts.
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> Tasks will appear here when Magnotia finds them in your transcripts.
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**Feature description:**
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> Kon transcribes your voice on your device. Nothing leaves your machine. No internet required.
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> Magnotia transcribes your voice on your device. Nothing leaves your machine. No internet required.
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### Words to Use / Words to Avoid
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@@ -552,7 +552,7 @@ Impact 8, one shot. Use this structure for the primary launch post (r/ADHD or r/
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| **1. The problem** | 80–100 | Your lived experience. The paralysis, the stasis, the tools that made it worse. First person, specific, emotional. This is the hook — if this doesn't resonate, they stop reading |
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| **2. The journey** | 80–100 | How you got from frustration to building. The DND transcriber, seeing Whispr's price, realising local transcription was possible. Include a doubt or false start — "I nearly didn't..." |
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| **3. What I built** | 100–150 | What Kon actually does, in plain language. Voice capture, local transcription, automatic task extraction. Lead with the mechanism, not the features. Screenshots here (2–3 max, warm dark UI) |
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| **3. What I built** | 100–150 | What Magnotia actually does, in plain language. Voice capture, local transcription, automatic task extraction. Lead with the mechanism, not the features. Screenshots here (2–3 max, warm dark UI) |
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| **4. The principles** | 60–80 | Local-first, lifetime licence, no subscription, no data leaves your device. These are the lines that get upvoted. State them plainly |
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| **5. What's next** | 40–60 | Where you're headed, what feedback you want. End with a specific question — "What would make this useful for you?" drives comments |
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@@ -607,7 +607,7 @@ Impact 8, one shot. Use this structure for the primary launch post (r/ADHD or r/
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When commissioning external design work, provide:
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1. **This document** — the complete brand guidelines
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2. **The Brand Platform** (`kon-brand-platform.md`) — strategic context
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2. **The Brand Platform** (`magnotia-brand-platform.md`) — strategic context
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3. **Specific deliverable** — what you need, in what format, by when
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4. **"We Are / We Are Not" table** — from Section 1
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5. **Anti-references** — Notion (too much going on), Tiimo (values betrayal), generic SaaS (white/blue/FAANG)
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@@ -1,4 +1,4 @@
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# Kon — Brand Platform
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# Magnotia — Brand Platform
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**Version:** 1.0
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**Date:** 2026/03/21
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@@ -8,11 +8,11 @@
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## 1. Brand Purpose
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Kon exists because the tools meant to organise your thoughts demand more mental energy than the thoughts themselves. It was built by someone who spent more time managing systems than getting ideas on paper — and who believes nobody should have to earn a PhD in file structures just to think clearly.
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Magnotia exists because the tools meant to organise your thoughts demand more mental energy than the thoughts themselves. It was built by someone who spent more time managing systems than getting ideas on paper — and who believes nobody should have to earn a PhD in file structures just to think clearly.
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## 2. Brand Vision
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A world where capturing and organising your thoughts costs zero cognitive effort. Where the tools you rely on run on your device, respect your privacy, and never punish you for a missed day. Where neurodivergent people have access to the same frictionless workflows everyone else takes for granted — and where Kon is the first piece of a wider ecosystem that levels that playing field entirely.
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A world where capturing and organising your thoughts costs zero cognitive effort. Where the tools you rely on run on your device, respect your privacy, and never punish you for a missed day. Where neurodivergent people have access to the same frictionless workflows everyone else takes for granted — and where Magnotia is the first piece of a wider ecosystem that levels that playing field entirely.
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## 3. Brand Enemy
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@@ -23,19 +23,19 @@ Software that treats your thoughts as its product. The subscription-or-nothing m
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| Value | What it means in practice |
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| **Ownership** | Your data stays on your device. Your licence doesn't expire. You own the tool, it doesn't own you. Most companies would disagree — their revenue model depends on the opposite. |
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| **Honesty** | No dark patterns, no guilt messaging, no streak-shaming. If Kon can't do something, it says so. The brand voice is direct and transparent, even when that's commercially uncomfortable. |
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| **Honesty** | No dark patterns, no guilt messaging, no streak-shaming. If Magnotia can't do something, it says so. The brand voice is direct and transparent, even when that's commercially uncomfortable. |
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| **Cognitive respect** | Every design decision is measured by whether it reduces mental load or adds to it. If a feature requires more than 90 seconds to understand, it doesn't ship. This isn't a nice-to-have — it's the core design constraint. |
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| **Accessibility as default** | Neurodivergent-first design, not neurodivergent-as-afterthought. The app is built for the people most tools forget, and those design choices make it better for everyone. |
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## 5. Brand Tenets
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1. **"How can I make this person feel seen and heard?"** — Ask before every customer interaction. Kon is a service animal, not a showpiece.
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1. **"How can I make this person feel seen and heard?"** — Ask before every customer interaction. Magnotia is a service animal, not a showpiece.
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2. **"Does this add or remove complexity from daily life?"** — Ask before every product decision. If it adds complexity, it doesn't ship.
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3. **"Is this scientifically backed? Is it respectful? Is it honest?"** — Ask before every piece of content. No fabricated claims, no condescension, no spin.
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4. **"Is the message clear and unambiguous?"** — Ask before every touchpoint. Literal labels always. If it could be misread, rewrite it.
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5. **"Integrity, honour, respect."** — The governing principle for all relationships. Customers, partners, yourself.
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6. **"Progressive disclosure."** — The creative constraint. Never show the full complexity. Reveal only the next step. This keeps the brand honest about what users actually need in the moment.
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7. **"Build the ecosystem."** — The ambition tenet. Kon is the first piece, not the whole picture. Every decision should move toward a frictionless cognitive load reduction stack.
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7. **"Build the ecosystem."** — The ambition tenet. Magnotia is the first piece, not the whole picture. Every decision should move toward a frictionless cognitive load reduction stack.
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## 6. Target Audience
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@@ -47,9 +47,9 @@ Their Tuesday: wake up, scroll bad news, feel bad. Go to work, bright lights, he
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At 3am: everything. Nothing specific. Thoughts blipping in and out of existence, impossible to pin down.
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**Emotional precondition:** Frustration. They don't open Kon feeling aspirational — they open it thinking "I need to get this OUT of my head."
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**Emotional precondition:** Frustration. They don't open Magnotia feeling aspirational — they open it thinking "I need to get this OUT of my head."
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**Identity reinforcement:** They want to be their authentic self and self-actualise. Kon helps them believe that's possible by removing the friction between thought and action.
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**Identity reinforcement:** They want to be their authentic self and self-actualise. Magnotia helps them believe that's possible by removing the friction between thought and action.
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**Trust prerequisite:** They need to believe the founder built this to solve their own problem — not to monetise their attention.
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@@ -57,7 +57,7 @@ At 3am: everything. Nothing specific. Thoughts blipping in and out of existence,
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## 7. Brand Promise
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When you speak, Kon listens without judgement, organises without friction, and gives your thoughts back to you in a form you can act on — with nothing leaving your device and nothing expiring at the end of the month.
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When you speak, Magnotia listens without judgement, organises without friction, and gives your thoughts back to you in a form you can act on — with nothing leaving your device and nothing expiring at the end of the month.
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## 8. Onliness Statement
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@@ -67,7 +67,7 @@ We are the only **voice-first capture tool** that **runs entirely on your device
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**Archetype blend:** Sage (primary) + Magician (secondary)
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Kon understands your thoughts (Sage) and transforms them into something actionable (Magician). It listens more than it speaks. It matches your energy. It's the straight person who's unknowingly comedic — genuine, not performed.
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Magnotia understands your thoughts (Sage) and transforms them into something actionable (Magician). It listens more than it speaks. It matches your energy. It's the straight person who's unknowingly comedic — genuine, not performed.
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**Tone dimensions:**
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- Formal (1) ↔ Casual (10): **7**
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@@ -85,7 +85,7 @@ Kon understands your thoughts (Sage) and transforms them into something actionab
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| Listening | Judging |
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| Peace | Static |
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**How Kon shows up:** Arrives in thrifted quality clothes — function over form, but with taste. At an event, asks questions, talks about life and experiences, never pitches. Naturally funny without trying. After a few drinks: giddy, keeps the bit going. The filter comes off but the person underneath is the same.
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**How Magnotia shows up:** Arrives in thrifted quality clothes — function over form, but with taste. At an event, asks questions, talks about life and experiences, never pitches. Naturally funny without trying. After a few drinks: giddy, keeps the bit going. The filter comes off but the person underneath is the same.
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## 10. Brand Voice
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@@ -96,13 +96,13 @@ Kon understands your thoughts (Sage) and transforms them into something actionab
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**Rhythm:** Short sentences. Matter-of-fact. Warm but not effusive.
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**Example — social media post:**
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> Your brain had 47 ideas on the drive home. By the time you found a pen, you remembered 3. Kon catches all 47. Locally. No subscription. No cloud. Just you and your thoughts.
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> Your brain had 47 ideas on the drive home. By the time you found a pen, you remembered 3. Magnotia catches all 47. Locally. No subscription. No cloud. Just you and your thoughts.
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**Example — error message:**
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> Recording interrupted — looks like the microphone disconnected. Your transcript up to this point is saved. Plug back in and pick up where you left off.
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**Example — onboarding:**
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> Press the button. Start talking. That's it. Kon handles the rest.
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> Press the button. Start talking. That's it. Magnotia handles the rest.
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## 11. Brand Story
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@@ -112,13 +112,13 @@ Meanwhile, executive dysfunction made the simplest tasks feel impossible. Not la
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Then he saw Whispr Flow's monthly price tag and thought: I could build this myself. He remembered experimenting with local transcription for his DND game sessions. The technology existed. The only missing piece was software that respected both the user's brain and their data.
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Kon was born from that collision — the frustration of systems that serve themselves, and the realisation that local AI had matured enough to serve the user instead.
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Magnotia was born from that collision — the frustration of systems that serve themselves, and the realisation that local AI had matured enough to serve the user instead.
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## 12. Competitive Position
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**Positioning axes:** Privacy (cloud → local) × Cognitive accessibility (neurotypical-default → neurodivergent-first)
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Kon occupies the quadrant no competitor currently holds: local-first AND neurodivergent-first.
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Magnotia occupies the quadrant no competitor currently holds: local-first AND neurodivergent-first.
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| Competitor | Privacy | Cognitive accessibility | Pricing |
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|---|---|---|---|
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@@ -126,7 +126,7 @@ Kon occupies the quadrant no competitor currently holds: local-first AND neurodi
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| Tiimo | Cloud-based | Neurodivergent-aware | Removed lifetime licence |
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| Google Recorder | Walled garden (Pixel only) | Neurotypical-default | Free (data cost) |
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| Otter.ai | Cloud-dependent | Neurotypical-default | Freemium/subscription |
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| **Kon** | **Fully local** | **Neurodivergent-first** | **Lifetime licence** |
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| **Magnotia** | **Fully local** | **Neurodivergent-first** | **Lifetime licence** |
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**Key differentiators:** Local processing, lifetime licence, voice-first capture, neurodivergent-first design, zero-friction onboarding (under 90 seconds).
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@@ -140,7 +140,7 @@ You are not the problem.
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The tools are wrong. They were built for people who already know how to organise. For brains that activate on command. For users who don't mind handing their thoughts to a server farm and paying monthly for the privilege.
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Kon is different.
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Magnotia is different.
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Press a button. Start talking. Your thoughts — all of them, the messy ones, the half-formed ones, the 3am ones that vanish by morning — captured instantly, organised automatically, stored on your device. No internet required. No subscription. No judgement.
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@@ -152,7 +152,7 @@ Talk now. Think later. The clarity will follow.
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**Clarity without friction.**
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Everything Kon does — voice capture, local processing, automatic organisation, lifetime ownership — serves this single concept. If a decision reinforces frictionless clarity, it's right. If it doesn't, it's wrong.
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Everything Magnotia does — voice capture, local processing, automatic organisation, lifetime ownership — serves this single concept. If a decision reinforces frictionless clarity, it's right. If it doesn't, it's wrong.
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## 15. Benefits Ladder
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@@ -161,7 +161,7 @@ Everything Kon does — voice capture, local processing, automatic organisation,
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| **Functional** | Captures voice, transcribes locally, organises thoughts into actionable tasks — with no internet dependency and no subscription. |
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| **Emotional** | Relief. The feeling of the blockage being cleared. Permission to be messy, unfocused, and still make progress. |
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| **Social** | "I finally have a system that works for my brain" — signals self-awareness and agency, not dysfunction. Reframes neurodivergence from limitation to difference. |
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| **Self-actualisation** | "I finally wrote that book." Kon clears the path between who you are and who you want to become. |
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| **Self-actualisation** | "I finally wrote that book." Magnotia clears the path between who you are and who you want to become. |
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## 16. Reasons to Believe
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@@ -177,7 +177,7 @@ Everything Kon does — voice capture, local processing, automatic organisation,
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### Audience 1: Neurodivergent individuals (ADHD, autism, executive dysfunction)
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**Primary message:** Kon captures your thoughts the moment they appear — no friction, no cloud, no subscription. Just speak and it's done.
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**Primary message:** Magnotia captures your thoughts the moment they appear — no friction, no cloud, no subscription. Just speak and it's done.
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**Supporting messages:**
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- Designed for brains that work differently, not adapted as an afterthought
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@@ -190,9 +190,9 @@ Everything Kon does — voice capture, local processing, automatic organisation,
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- "It's just one developer — will this still be around in a year?"
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**Persuasive responses:**
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- "Kon isn't a productivity system — it's a capture tool. There's nothing to set up, nothing to maintain, nothing to fail. Press a button and talk."
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- "ChatGPT needs internet, sends your data to OpenAI, and costs a subscription. Kon runs locally, keeps your data on your device, and you own it outright."
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- "The lifetime licence model means Kon doesn't need exponential growth to survive. It's built to be sustainable, not to scale at all costs."
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- "Magnotia isn't a productivity system — it's a capture tool. There's nothing to set up, nothing to maintain, nothing to fail. Press a button and talk."
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- "ChatGPT needs internet, sends your data to OpenAI, and costs a subscription. Magnotia runs locally, keeps your data on your device, and you own it outright."
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- "The lifetime licence model means Magnotia doesn't need exponential growth to survive. It's built to be sustainable, not to scale at all costs."
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**Proof points:** Working prototype, founder's lived experience, Roo's validation, research-backed design.
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@@ -200,7 +200,7 @@ Everything Kon does — voice capture, local processing, automatic organisation,
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### Audience 2: Writers, creatives, and power users
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**Primary message:** Kon turns brain dumps into structured output — a new tool in your creative workflow that works offline and integrates with what you already use.
|
||||
**Primary message:** Magnotia turns brain dumps into structured output — a new tool in your creative workflow that works offline and integrates with what you already use.
|
||||
|
||||
**Supporting messages:**
|
||||
- Voice-first capture for when typing is the bottleneck
|
||||
@@ -212,7 +212,7 @@ Everything Kon does — voice capture, local processing, automatic organisation,
|
||||
- "Can it integrate with Obsidian/Notion/my existing tools?"
|
||||
|
||||
**Persuasive responses:**
|
||||
- "Kon doesn't replace your workflow — it adds a capture layer. Speak your thoughts, export to your tool of choice."
|
||||
- "Magnotia doesn't replace your workflow — it adds a capture layer. Speak your thoughts, export to your tool of choice."
|
||||
- "Export formats cover all major tools. Direct integrations are on the roadmap."
|
||||
|
||||
**Proof points:** Working export system, template functionality, DND transcription origin story.
|
||||
@@ -233,7 +233,7 @@ Everything Kon does — voice capture, local processing, automatic organisation,
|
||||
- "What about updates and model improvements?"
|
||||
|
||||
**Persuasive responses:**
|
||||
- "Kon is open about its architecture. The transcription models run entirely on your hardware. Network monitor confirms zero outbound traffic during transcription."
|
||||
- "Magnotia is open about its architecture. The transcription models run entirely on your hardware. Network monitor confirms zero outbound traffic during transcription."
|
||||
- "Model updates are downloaded and installed locally — same as any desktop software update."
|
||||
|
||||
**Proof points:** Technical architecture, no-account-required design, open development approach.
|
||||
@@ -249,8 +249,8 @@ Warm, spacious, unhurried. The sonic reference is Jack Johnson, M83 (Outro), Nuj
|
||||
### Semiotic Territory
|
||||
|
||||
**Dominant codes to break:**
|
||||
- Productivity apps default to clean white/blue, sharp geometric sans-serifs, dashboard-heavy interfaces. Kon should feel nothing like a SaaS dashboard.
|
||||
- Note-taking tools trend toward complexity pride — graph views, backlink maps, plugin ecosystems. Kon should feel like the opposite of that visual noise.
|
||||
- Productivity apps default to clean white/blue, sharp geometric sans-serifs, dashboard-heavy interfaces. Magnotia should feel nothing like a SaaS dashboard.
|
||||
- Note-taking tools trend toward complexity pride — graph views, backlink maps, plugin ecosystems. Magnotia should feel like the opposite of that visual noise.
|
||||
|
||||
**Emergent codes to explore:**
|
||||
- Warm brutalism — honest materials, structural clarity, but with human warmth. The Barbican metaphor.
|
||||
@@ -286,7 +286,7 @@ Warm, spacious, unhurried. The sonic reference is Jack Johnson, M83 (Outro), Nuj
|
||||
|
||||
### Kapferer Brand Identity Prism
|
||||
|
||||
| Facet | Kon |
|
||||
| Facet | Magnotia |
|
||||
|---|---|
|
||||
| **Physique** | Warm amber tones, grain texture, serif/sans-serif typography pairing, clean but not sterile interfaces |
|
||||
| **Personality** | Sage/Magician. Calm, astute, direct. Unknowingly funny. Matches your energy |
|
||||
Reference in New Issue
Block a user