chore: rebrand from Kon/Corbie to Magnotia
Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
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<!-- Source: Kon Master Brief — §7 Distribution Strategy -->
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<!-- Source: Magnotia Master Brief — §7 Distribution Strategy -->
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## 7. Distribution Strategy
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### Marketing positioning
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**What Kon is NOT:** A to-do list. A habit tracker. Another productivity app. The market is flooded with generic productivity tools, and ADHD users have severe app fatigue from trying and abandoning dozens of them. Positioning Kon in that category is death.
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**What Magnotia is NOT:** A to-do list. A habit tracker. Another productivity app. The market is flooded with generic productivity tools, and ADHD users have severe app fatigue from trying and abandoning dozens of them. Positioning Magnotia in that category is death.
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**What Kon IS:** An "external brain." A prosthetic prefrontal cortex designed for cognitive offloading. The app does the heavy cognitive lifting — it takes raw, messy thoughts via voice and automatically decomposes them into verb-led micro-steps (e.g. "Clean the house" → "Pick up one item of clothing from the bedroom floor").
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**What Magnotia IS:** An "external brain." A prosthetic prefrontal cortex designed for cognitive offloading. The app does the heavy cognitive lifting — it takes raw, messy thoughts via voice and automatically decomposes them into verb-led micro-steps (e.g. "Clean the house" → "Pick up one item of clothing from the bedroom floor").
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**Key messaging pillars:**
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1. **"Your brain moves fast. Kon catches it."** — Voice-first capture, zero friction, thoughts don't get lost.
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1. **"Your brain moves fast. Magnotia catches it."** — Voice-first capture, zero friction, thoughts don't get lost.
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2. **"Local. Private. Yours forever."** — Nothing leaves your device. No cloud. No subscriptions for core features. Your vulnerabilities are never exposed.
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3. **"Built by a neurodivergent brain, for neurodivergent brains."** — Authenticity. Jake has executive dysfunction. This isn't corporate empathy theatre.
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4. **"They took away lifetime. We never will."** — Direct competitive positioning against Tiimo's subscription-only model.
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### Distribution channels
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**Desktop distribution:**
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- **Primary:** Direct download from kon.app via Lemon Squeezy or Paddle (5% + 50p per transaction). Signed and notarised builds for macOS (£79/year Apple Developer Programme) and code-signed for Windows (EV certificate, £240–£480/year).
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- **Primary:** Direct download from magnotia.app via Lemon Squeezy or Paddle (5% + 50p per transaction). Signed and notarised builds for macOS (£79/year Apple Developer Programme) and code-signed for Windows (EV certificate, £240–£480/year).
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- **Microsoft Store (supplementary):** Free to list, 250M monthly active users, 0% commission if using own payment system. Good for discovery.
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- **Mac App Store (evaluate):** 15% commission under Small Business Programme, sandboxing may limit Tauri features. Most successful indie Mac apps distribute directly.
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- **Linux:** Flathub (1M+ active users, pre-installed on major distros) + AppImage for direct download.
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**SEO opportunity:** Long-tail terms like "ADHD app for Windows" and "focus timer desktop app" face lower competition than mobile-focused searches. Obsidian gets 52.9% of traffic from organic search — proof that desktop-first apps can win on SEO.
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### Phase 0 — Pre-beta (this week)
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- [ ] Register domain (kon.app or getkon.app)
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- [ ] Register domain (magnotia.app or getmagnotia.app)
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- [ ] Build one-page landing page on Carrd (£16/year) or Framer (free tier). Hero must answer three questions in under 5 seconds: what is this, who is it for, what do I do next. Landing page copy written at 5th–7th grade reading level (converts at 11.1% vs. 5.3% for university-level copy). Include 15–30 second silent auto-play GIF showing voice-to-task flow. Single CTA button.
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- [ ] Set up waitlist with LaunchList (£65 one-time). Includes gamified referral mechanics, anti-spam filtering. Alternative: ConvertKit (free to 1,000 subscribers) + Tally form.
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- [ ] Set up analytics with Plausible.io (privacy-friendly, no cookie banner needed).
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- [ ] Run Van Westendorp pricing survey via Tally (free) to validate £49 price point before committing
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### Phase 2 — Community seeding (weeks 2–4)
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- [ ] **Reddit (priority 1):** r/ADHD (2.1M members), r/adhdwomen, r/ADHD_Programmers, r/autism, r/neurodiversity, r/executivedysfunction. Spend 4+ weeks genuinely contributing before any mention of Kon (Reddit 10:1 rule). When ready: authentic posts, no sales pitches. Use F5Bot (free) to monitor keywords: "ADHD app", "voice to-do", "ADHD task manager."
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- [ ] **Obsidian/PKM communities (priority 2):** Show Kon → Obsidian workflow (voice dump → transcription → tasks → Obsidian vault). Use as amplifiers, not primary sales channel.
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- [ ] **Reddit (priority 1):** r/ADHD (2.1M members), r/adhdwomen, r/ADHD_Programmers, r/autism, r/neurodiversity, r/executivedysfunction. Spend 4+ weeks genuinely contributing before any mention of Magnotia (Reddit 10:1 rule). When ready: authentic posts, no sales pitches. Use F5Bot (free) to monitor keywords: "ADHD app", "voice to-do", "ADHD task manager."
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- [ ] **Obsidian/PKM communities (priority 2):** Show Magnotia → Obsidian workflow (voice dump → transcription → tasks → Obsidian vault). Use as amplifiers, not primary sales channel.
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- [ ] **TikTok product seeding (priority 3):** DM 20–50 ADHD micro-influencers (1K–50K followers) with free lifetime licences. Zero obligation to post. Cost per seed: £0 (digital product). Outreach must reference a specific video the creator made. Follow up with affiliate link at 25–30% commission via Lemon Squeezy.
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- [ ] Submit to ADHD UK discovery platform and ADDitude Magazine tool roundups.
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