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agent: lumotia-rebrand — docs, scripts, root config, residuals
Phase 9 of the rebrand cascade. Sweep covers everything the Phase 8
frontend pass deliberately skipped: docs/, root markdown, scripts,
Cargo.toml descriptions, code comments that survived earlier
word-boundary sed, plus a handful of identifiers caught on the final
verify pass.

transcription-app changes:
- README.md, HANDOVER.md, KNOWN-ISSUES.md, run.sh — magnotia/Magnotia
  -> lumotia/Lumotia.
- docs/ — sweep across all subdirs except docs/handovers/ (preserved
  as immutable audit trail). Includes architecture-map references
  to magnotia_core::*, magnotia_storage::*, etc. now pointing at
  lumotia_*; dev-setup.md tracing output examples (lumotia_startup
  target); brief/ + superpowers/ + issues/ + whisper-ecosystem/ +
  audit/.
- Cargo.toml descriptions on 9 crates (core, audio, cloud-providers,
  hotkey, llm, mcp, plus referenced others).
- crates/core/src/{error,hardware,recommendation,paths}.rs +
  crates/audio/src/wav.rs + crates/llm/src/model_manager.rs +
  crates/cloud-providers/src/keystore.rs + crates/mcp/src/lib.rs —
  doc comments and a model-manager user-agent string.
- Caught on final pass: BroadcastChannel("magnotia_task_sync") -> ...
  ("lumotia_task_sync"); magnotia_locale i18n localStorage key
  renamed + migration shim added; CSS keyframe names
  magnotiaPulse / magnotiaBar / magnotiaFade renamed in the design-
  system kit; magnotia_viewer_item / magnotia_viewer_mode handoff
  keys renamed in HistoryPage + viewer/+page.svelte; src/assets/
  wordmark.svg text.
- src-tauri/src/lib.rs comment cleanup ("magnotia era" was sed'd
  to "lumotia era" earlier — restored).

Preserved (intentional):
- crates/core/src/paths.rs — keeps "magnotia" / "Magnotia" / ".magnotia"
  legacy detection strings in legacy_and_target_paths() so the
  migration shim can still find user data from the magnotia era.
- src/lib/stores/{page,focusTimer}.svelte.ts + src/lib/i18n/index.ts
  — migration call sites reference the legacy magnotia keys
  deliberately.
- docs/handovers/ — historical audit trail.

cargo build --workspace passes. npm run check: 0 errors / 0 warnings
(3958 files). cargo test --workspace: 339 pass / 0 fail.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-13 12:38:03 +01:00

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18. ADHD Content Creator & Influencer Landscape

Key creators

  • Jessica McCabe / How to ADHD: 1.9M YouTube subscribers, Patreon earning £12,500+/month, NYT bestselling book, TEDx talk with 6M views. Regularly reviews productivity tools. The gold standard.
  • Connor DeWolfe: 5.6M TikTok followers. Largest raw audience, more entertainment-focused.
  • Dani Donovan: 625K TikTok, 127K on X. ADHD comics/infographics with 100M+ cumulative views. Author of The Anti-Planner. Natural fit for productivity tool partnerships.
  • ADHD Love (Rich and Rox): 789K TikTok, 471K YouTube. Built their own body-doubling app (Dubbii). Technical credibility + community trust.

Key podcasts

  • CHADD's All Things ADHD: 888K+ downloads, actively seeks sponsors
  • ADHD for Smart Ass Women (Tracy Otsuka): ~7M downloads
  • I Have ADHD Podcast (Kristen Carder): Engaged, action-oriented listeners
  • Taking Control, Hacking Your ADHD, ADHD ReWired: All accept sponsorships

Key newsletters/Substack

  • Jesse J. Anderson (Extra Focus), Taylor Allbright (ADHD Unpacked), Megan Anna Neff (Neurodivergent Notes)

UK advocacy organisations

  • ADHD Foundation: Largest user-led ADHD organisation in Europe
  • ADHD UK: Launched a discovery platform reviewing tools and strategies — natural fit for Lumotia
  • Neurodiversity in Business: Corporate-facing charity

Sponsorship costs

  • Micro-influencers (10K100K followers): £400£4,000/post (best value)
  • Mid-tier (Dani Donovan, ADHD Love): £4,000£20,000
  • Mega-tier (Jessica McCabe, Connor DeWolfe): £8,000£40,000+
  • Podcast host-read ads: £12£24 CPM

Discovery pattern

Neurodivergent users discover tools through trusted creators → validate through Reddit peer recommendations → search app stores. Community punishes perceived inauthenticity heavily.