Kon — Master Brief Index
Last updated: 2026/03/20 Status: MVP — approaching closed beta Owner: Jake (personal project, potential roll-up into CORBEL Ltd if successful)
Modular split of the Kon master brief. Each file is self-contained. The original lives at input/inbox/kon-master-brief.md.
Part 1: Project Brief
| § | File | Summary |
|---|---|---|
| 1 | what-kon-is.md | Core thesis — voice-first, local-only, zero-friction productivity for executive dysfunction |
| 2 | target-audience.md | Beachhead (neurodivergent) and secondary audiences |
| 3 | tech-stack.md | Tauri/Rust/Svelte, Whisper, local LLM, RAG, MCP, sync, dependencies |
| 4 | feature-set.md | MVP features, post-MVP, and parked ideas |
| 4* | design-principles.md | Typography, colour, interaction, onboarding, adaptive UI |
| 5 | pricing-model.md | Free/Pro/Cloud tiers, rationale, Van Westendorp validation |
| 6 | legal-compliance.md | Code signing, GDPR, EAA, pre-launch checklists, business structure |
| 7 | distribution-strategy.md | Positioning, channels, influencers, 4-phase rollout, 90-day calendar |
| 8 | key-risks.md | Risk/mitigation table |
| 9 | success-metrics.md | Business milestones and neuro-inclusive product metrics |
| 10 | open-questions.md | Resolved decisions and still-open questions |
Part 2: Micro-SaaS Playbook
| File | Summary |
|---|---|
| micro-saas-playbook.md | 9 patterns from Starter Story research, each mapped to Kon's position |
Part 3: Market Research
| § | File | Summary |
|---|---|---|
| 11 | market-size-demographics.md | TAM, psychology, economic upside |
| 12 | user-sentiment.md | Abandon-shame cycle, frustrations, demand signals |
| 13 | competitive-landscape.md | Tiimo, Structured, Goblin.tools, and 5 others — plus Kon's advantages |
| 14 | why-current-tools-fail.md | Cognitive overhead, latency, app fatigue |
| 15 | feature-validation.md | Voice input, body doubling, local-first — research backing |
| 16 | lifetime-licence-economics.md | Affinity, iA Writer, Sublime Text precedents and risks |
| 17 | desktop-distribution.md | Tauri advantages, code signing, discovery patterns |
| 18 | influencer-landscape.md | Creators, podcasts, newsletters, UK orgs, sponsorship costs |
| 19 | b2b-enterprise.md | Corporate programmes, Access to Work, deployment, channel partners |
| 20 | research-gaps.md | Outstanding investigation items |
Appendix A: Empirical Evidence Base
| App. | File | Summary |
|---|---|---|
| A1 | appendix-implementation-intentions.md | If-then planning — d = 0.99 in clinical populations |
| A2 | appendix-ai-body-doubling.md | AI body doubles match human efficacy (p = 1.000) |
| A3 | appendix-cognitive-ergonomics.md | Spacing > specialised fonts; personalisation essential |
| A4 | appendix-latency-memory.md | WM deficits (d = 1.63–2.03) make local-first a cognitive requirement |
| A5 | appendix-hitl-scaffolding.md | Autonomy-supportive AI design principles |
| A6 | appendix-voice-interfaces.md | Voice is 3x faster; primary accessibility mechanism |
| A7 | appendix-evolutionary-psychology.md | ADHD as exploration bias; tools benefit the most impaired most |