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Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
1.9 KiB
1.9 KiB
18. ADHD Content Creator & Influencer Landscape
Key creators
- Jessica McCabe / How to ADHD: 1.9M YouTube subscribers, Patreon earning £12,500+/month, NYT bestselling book, TEDx talk with 6M views. Regularly reviews productivity tools. The gold standard.
- Connor DeWolfe: 5.6M TikTok followers. Largest raw audience, more entertainment-focused.
- Dani Donovan: 625K TikTok, 127K on X. ADHD comics/infographics with 100M+ cumulative views. Author of The Anti-Planner. Natural fit for productivity tool partnerships.
- ADHD Love (Rich and Rox): 789K TikTok, 471K YouTube. Built their own body-doubling app (Dubbii). Technical credibility + community trust.
Key podcasts
- CHADD's All Things ADHD: 888K+ downloads, actively seeks sponsors
- ADHD for Smart Ass Women (Tracy Otsuka): ~7M downloads
- I Have ADHD Podcast (Kristen Carder): Engaged, action-oriented listeners
- Taking Control, Hacking Your ADHD, ADHD ReWired: All accept sponsorships
Key newsletters/Substack
- Jesse J. Anderson (Extra Focus), Taylor Allbright (ADHD Unpacked), Megan Anna Neff (Neurodivergent Notes)
UK advocacy organisations
- ADHD Foundation: Largest user-led ADHD organisation in Europe
- ADHD UK: Launched a discovery platform reviewing tools and strategies — natural fit for Magnotia
- Neurodiversity in Business: Corporate-facing charity
Sponsorship costs
- Micro-influencers (10K–100K followers): £400–£4,000/post (best value)
- Mid-tier (Dani Donovan, ADHD Love): £4,000–£20,000
- Mega-tier (Jessica McCabe, Connor DeWolfe): £8,000–£40,000+
- Podcast host-read ads: £12–£24 CPM
Discovery pattern
Neurodivergent users discover tools through trusted creators → validate through Reddit peer recommendations → search app stores. Community punishes perceived inauthenticity heavily.