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Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
3.0 KiB
5. Pricing Model
Free tier
Basic voice capture + local transcription + simple task list. Limited functionality (e.g. 5 active tasks or 10 stored transcriptions). Top-of-funnel — proves the core value loop.
Magnotia Pro — lifetime licence
| Platform | Price |
|---|---|
| Desktop (Windows/macOS/Linux) | £49 |
| Mobile (Android/iOS) | £29 |
| All platforms bundle | £59 |
Full feature set, all running locally. Unlimited transcription, templates, profiles, micro-stepping, if-then automation, history. One payment, forever. No subscription.
Positioning: "They took away lifetime. We never will."
Magnotia Cloud — optional subscription (£4.99/month or £39.99/year)
Access to frontier AI model (Claude, GPT-4o, or similar) for:
- Higher-accuracy transcription of specialist vocabulary
- Smarter task decomposition
- More natural language understanding in assistant features
This is the only recurring revenue stream and is genuinely tied to per-request API costs — not extractive.
Pricing rationale
- Tiimo charges £45–£95/year with no lifetime option. Their users actively want one.
- iA Writer's real-world data shows one-time purchases generate 2–3x more revenue than subscriptions, with significantly better retention.
- Affinity (Serif) built a company acquired for ~£410M entirely on perpetual licences at ~£40/app.
- Local-first architecture means near-zero ongoing infrastructure costs for the base product.
- Cloud tier justified because it incurs real per-request costs.
- Lifetime model works because Tauri/Rust is low-maintenance and Jake can rebuild in a day if needed.
- Desktop price of £49 matches iA Writer exactly. Bundle at £59 creates a strong upgrade path.
- Consider launch pricing: £49 (discounted from £59) for first 500 buyers to build social proof.
Pricing sensitivity notes
- Adults with ADHD earn 17% less than neurotypical peers at equivalent educational levels.
- 60% of UK adults with ADHD estimate impulse spending and forgetfulness costs them £1,600/year.
- Forgotten subscriptions are a specific, acute financial hazard for people with executive dysfunction.
- Lifetime pricing directly addresses the "ADHD tax" problem. Frame it explicitly: "Pay once. No subscriptions to forget. No guilt for taking a break."
- Consider accessibility pricing (student/disability discount) or pay-what-you-want tiers for launch.
- UK Access to Work grants (up to ~£66,000/year) can fund software tools — a potential B2B unlock.
Pre-launch pricing validation (Van Westendorp)
Before committing to £49, send the waitlist a four-question survey via Tally (free):
- At what price would Magnotia be so expensive you'd never buy it?
- At what price would it seem so cheap you'd doubt its quality?
- At what price is it getting expensive but you'd still consider it?
- At what price is it a bargain?
Plot the four curves — their intersections reveal the acceptable price range and optimal price point. Takes 10 minutes to set up and can prevent months of pricing regret.