Jake
26c7307607
Phase 9 of the rebrand cascade. Sweep covers everything the Phase 8
frontend pass deliberately skipped: docs/, root markdown, scripts,
Cargo.toml descriptions, code comments that survived earlier
word-boundary sed, plus a handful of identifiers caught on the final
verify pass.
transcription-app changes:
- README.md, HANDOVER.md, KNOWN-ISSUES.md, run.sh — magnotia/Magnotia
-> lumotia/Lumotia.
- docs/ — sweep across all subdirs except docs/handovers/ (preserved
as immutable audit trail). Includes architecture-map references
to magnotia_core::*, magnotia_storage::*, etc. now pointing at
lumotia_*; dev-setup.md tracing output examples (lumotia_startup
target); brief/ + superpowers/ + issues/ + whisper-ecosystem/ +
audit/.
- Cargo.toml descriptions on 9 crates (core, audio, cloud-providers,
hotkey, llm, mcp, plus referenced others).
- crates/core/src/{error,hardware,recommendation,paths}.rs +
crates/audio/src/wav.rs + crates/llm/src/model_manager.rs +
crates/cloud-providers/src/keystore.rs + crates/mcp/src/lib.rs —
doc comments and a model-manager user-agent string.
- Caught on final pass: BroadcastChannel("magnotia_task_sync") -> ...
("lumotia_task_sync"); magnotia_locale i18n localStorage key
renamed + migration shim added; CSS keyframe names
magnotiaPulse / magnotiaBar / magnotiaFade renamed in the design-
system kit; magnotia_viewer_item / magnotia_viewer_mode handoff
keys renamed in HistoryPage + viewer/+page.svelte; src/assets/
wordmark.svg text.
- src-tauri/src/lib.rs comment cleanup ("magnotia era" was sed'd
to "lumotia era" earlier — restored).
Preserved (intentional):
- crates/core/src/paths.rs — keeps "magnotia" / "Magnotia" / ".magnotia"
legacy detection strings in legacy_and_target_paths() so the
migration shim can still find user data from the magnotia era.
- src/lib/stores/{page,focusTimer}.svelte.ts + src/lib/i18n/index.ts
— migration call sites reference the legacy magnotia keys
deliberately.
- docs/handovers/ — historical audit trail.
cargo build --workspace passes. npm run check: 0 errors / 0 warnings
(3958 files). cargo test --workspace: 339 pass / 0 fail.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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5. Pricing Model
Free tier
Basic voice capture + local transcription + simple task list. Limited functionality (e.g. 5 active tasks or 10 stored transcriptions). Top-of-funnel — proves the core value loop.
Lumotia Pro — lifetime licence
| Platform | Price |
|---|---|
| Desktop (Windows/macOS/Linux) | £49 |
| Mobile (Android/iOS) | £29 |
| All platforms bundle | £59 |
Full feature set, all running locally. Unlimited transcription, templates, profiles, micro-stepping, if-then automation, history. One payment, forever. No subscription.
Positioning: "They took away lifetime. We never will."
Lumotia Cloud — optional subscription (£4.99/month or £39.99/year)
Access to frontier AI model (Claude, GPT-4o, or similar) for:
- Higher-accuracy transcription of specialist vocabulary
- Smarter task decomposition
- More natural language understanding in assistant features
This is the only recurring revenue stream and is genuinely tied to per-request API costs — not extractive.
Pricing rationale
- Tiimo charges £45–£95/year with no lifetime option. Their users actively want one.
- iA Writer's real-world data shows one-time purchases generate 2–3x more revenue than subscriptions, with significantly better retention.
- Affinity (Serif) built a company acquired for ~£410M entirely on perpetual licences at ~£40/app.
- Local-first architecture means near-zero ongoing infrastructure costs for the base product.
- Cloud tier justified because it incurs real per-request costs.
- Lifetime model works because Tauri/Rust is low-maintenance and Jake can rebuild in a day if needed.
- Desktop price of £49 matches iA Writer exactly. Bundle at £59 creates a strong upgrade path.
- Consider launch pricing: £49 (discounted from £59) for first 500 buyers to build social proof.
Pricing sensitivity notes
- Adults with ADHD earn 17% less than neurotypical peers at equivalent educational levels.
- 60% of UK adults with ADHD estimate impulse spending and forgetfulness costs them £1,600/year.
- Forgotten subscriptions are a specific, acute financial hazard for people with executive dysfunction.
- Lifetime pricing directly addresses the "ADHD tax" problem. Frame it explicitly: "Pay once. No subscriptions to forget. No guilt for taking a break."
- Consider accessibility pricing (student/disability discount) or pay-what-you-want tiers for launch.
- UK Access to Work grants (up to ~£66,000/year) can fund software tools — a potential B2B unlock.
Pre-launch pricing validation (Van Westendorp)
Before committing to £49, send the waitlist a four-question survey via Tally (free):
- At what price would Lumotia be so expensive you'd never buy it?
- At what price would it seem so cheap you'd doubt its quality?
- At what price is it getting expensive but you'd still consider it?
- At what price is it a bargain?
Plot the four curves — their intersections reveal the acceptable price range and optimal price point. Takes 10 minutes to set up and can prevent months of pricing regret.