Jake
26c7307607
Phase 9 of the rebrand cascade. Sweep covers everything the Phase 8
frontend pass deliberately skipped: docs/, root markdown, scripts,
Cargo.toml descriptions, code comments that survived earlier
word-boundary sed, plus a handful of identifiers caught on the final
verify pass.
transcription-app changes:
- README.md, HANDOVER.md, KNOWN-ISSUES.md, run.sh — magnotia/Magnotia
-> lumotia/Lumotia.
- docs/ — sweep across all subdirs except docs/handovers/ (preserved
as immutable audit trail). Includes architecture-map references
to magnotia_core::*, magnotia_storage::*, etc. now pointing at
lumotia_*; dev-setup.md tracing output examples (lumotia_startup
target); brief/ + superpowers/ + issues/ + whisper-ecosystem/ +
audit/.
- Cargo.toml descriptions on 9 crates (core, audio, cloud-providers,
hotkey, llm, mcp, plus referenced others).
- crates/core/src/{error,hardware,recommendation,paths}.rs +
crates/audio/src/wav.rs + crates/llm/src/model_manager.rs +
crates/cloud-providers/src/keystore.rs + crates/mcp/src/lib.rs —
doc comments and a model-manager user-agent string.
- Caught on final pass: BroadcastChannel("magnotia_task_sync") -> ...
("lumotia_task_sync"); magnotia_locale i18n localStorage key
renamed + migration shim added; CSS keyframe names
magnotiaPulse / magnotiaBar / magnotiaFade renamed in the design-
system kit; magnotia_viewer_item / magnotia_viewer_mode handoff
keys renamed in HistoryPage + viewer/+page.svelte; src/assets/
wordmark.svg text.
- src-tauri/src/lib.rs comment cleanup ("magnotia era" was sed'd
to "lumotia era" earlier — restored).
Preserved (intentional):
- crates/core/src/paths.rs — keeps "magnotia" / "Magnotia" / ".magnotia"
legacy detection strings in legacy_and_target_paths() so the
migration shim can still find user data from the magnotia era.
- src/lib/stores/{page,focusTimer}.svelte.ts + src/lib/i18n/index.ts
— migration call sites reference the legacy magnotia keys
deliberately.
- docs/handovers/ — historical audit trail.
cargo build --workspace passes. npm run check: 0 errors / 0 warnings
(3958 files). cargo test --workspace: 339 pass / 0 fail.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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11. Market Size & Demographics
Total addressable market
- An estimated 15–20% of the global population is neurodivergent. Approximately 1 in 16 US adults (15M+ people) meet diagnostic criteria for ADHD alone. Globally, ~7.2% of children (around 129 million) have ADHD, with executive dysfunction present in 80–90% of cases.
- The neurodivergent productivity app market is projected at ~£1.8 billion in 2025, growing at 16.6% CAGR.
- The neurodiversity-aware workplace tools market is sized at ~£7.9 billion in 2025, projected to reach £16.6 billion by 2032 at 11.2% CAGR.
- Without proper support, adults with ADHD are 60% more likely to be unemployed, 3x more likely to quit impulsively, and 30% more likely to face chronic employment difficulties.
- ADHD individuals experience roughly a 30% developmental delay in executive functioning vs. non-ADHD peers — a neurological gap between knowing what to do and having the activation energy to start.
- The Gen Z factor: This demographic is expected to grow as Gen Z enters the workforce, shifting inclusive design from a "perk" to a core business requirement.
- The "ADHD tax": Time blindness and executive dysfunction lead to missed deadlines, late fees, and lost productivity. A Monzo/YouGov survey of 506 UK adults with ADHD found 60% estimated impulse spending and forgetfulness costs them £1,600/year. Adults with ADHD are 2x more likely to experience financial anxiety and 3x more likely to miss bill payments (49% vs. 18%).
The psychology behind user behaviour
- Activation energy deficit. Task initiation is not a willpower issue — it is a metabolic one. ADHD brains require 2–3x more dopamine stimulation to initiate tasks compared to neurotypical brains. Without novelty, interest, or urgency, the brain enters a "freeze" state (task paralysis).
- Time blindness (time agnosia). Time feels abstract and non-linear. Users cannot intuitively feel how much time has passed or estimate how long a task will take, making traditional calendars highly ineffective.
- The shame spiral. Classic habit trackers demand perfect discipline. When neurodivergent users inevitably miss a rigid "streak," it triggers intense guilt, leading to complete abandonment of the app. This is the single biggest reason ADHD users cycle through dozens of productivity tools.
Economic upside
- When properly accommodated, neurodivergent individuals show exceptional performance. JPMorgan Chase reports autistic employees completing tasks 48% faster with up to 92% higher productivity and 99% retention. SAP reports 90% retention, with one employee developing a solution worth ~£32M in savings. EY's Neurodiversity Centres of Excellence claim nearly £800M in value creation.
- Economic modelling from the 117-person body doubling study estimated the intervention returned over £37 in public value for every £1 invested. Total indicative annual value per person (productivity + earnings + social value) was estimated at ~£9,000.
- The Purple Pound (spending power of disabled people and their families) represents ~£249 billion annually in the UK.