89c63891fa
Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
23 lines
3.1 KiB
Markdown
23 lines
3.1 KiB
Markdown
<!-- Source: Magnotia Master Brief — §11 Market Size & Demographics -->
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## 11. Market Size & Demographics
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### Total addressable market
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- An estimated 15–20% of the global population is neurodivergent. Approximately 1 in 16 US adults (15M+ people) meet diagnostic criteria for ADHD alone. Globally, ~7.2% of children (around 129 million) have ADHD, with executive dysfunction present in 80–90% of cases.
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- The neurodivergent productivity app market is projected at ~£1.8 billion in 2025, growing at 16.6% CAGR.
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- The neurodiversity-aware workplace tools market is sized at ~£7.9 billion in 2025, projected to reach £16.6 billion by 2032 at 11.2% CAGR.
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- Without proper support, adults with ADHD are 60% more likely to be unemployed, 3x more likely to quit impulsively, and 30% more likely to face chronic employment difficulties.
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- ADHD individuals experience roughly a 30% developmental delay in executive functioning vs. non-ADHD peers — a neurological gap between knowing what to do and having the activation energy to start.
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- **The Gen Z factor:** This demographic is expected to grow as Gen Z enters the workforce, shifting inclusive design from a "perk" to a core business requirement.
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- **The "ADHD tax":** Time blindness and executive dysfunction lead to missed deadlines, late fees, and lost productivity. A Monzo/YouGov survey of 506 UK adults with ADHD found 60% estimated impulse spending and forgetfulness costs them £1,600/year. Adults with ADHD are 2x more likely to experience financial anxiety and 3x more likely to miss bill payments (49% vs. 18%).
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### The psychology behind user behaviour
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- **Activation energy deficit.** Task initiation is not a willpower issue — it is a metabolic one. ADHD brains require 2–3x more dopamine stimulation to initiate tasks compared to neurotypical brains. Without novelty, interest, or urgency, the brain enters a "freeze" state (task paralysis).
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- **Time blindness (time agnosia).** Time feels abstract and non-linear. Users cannot intuitively feel how much time has passed or estimate how long a task will take, making traditional calendars highly ineffective.
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- **The shame spiral.** Classic habit trackers demand perfect discipline. When neurodivergent users inevitably miss a rigid "streak," it triggers intense guilt, leading to complete abandonment of the app. This is the single biggest reason ADHD users cycle through dozens of productivity tools.
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### Economic upside
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- When properly accommodated, neurodivergent individuals show exceptional performance. JPMorgan Chase reports autistic employees completing tasks 48% faster with up to 92% higher productivity and 99% retention. SAP reports 90% retention, with one employee developing a solution worth ~£32M in savings. EY's Neurodiversity Centres of Excellence claim nearly £800M in value creation.
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- Economic modelling from the 117-person body doubling study estimated the intervention returned over £37 in public value for every £1 invested. Total indicative annual value per person (productivity + earnings + social value) was estimated at ~£9,000.
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- The Purple Pound (spending power of disabled people and their families) represents ~£249 billion annually in the UK.
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