53 lines
3.0 KiB
Markdown
53 lines
3.0 KiB
Markdown
<!-- Source: Kon Master Brief — §5 Pricing Model -->
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## 5. Pricing Model
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### Free tier
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Basic voice capture + local transcription + simple task list. Limited functionality (e.g. 5 active tasks or 10 stored transcriptions). Top-of-funnel — proves the core value loop.
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### Kon Pro — lifetime licence
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| Platform | Price |
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|---|---|
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| Desktop (Windows/macOS/Linux) | £49 |
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| Mobile (Android/iOS) | £29 |
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| All platforms bundle | £59 |
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Full feature set, all running locally. Unlimited transcription, templates, profiles, micro-stepping, if-then automation, history. One payment, forever. No subscription.
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**Positioning:** "They took away lifetime. We never will."
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### Kon Cloud — optional subscription (£4.99/month or £39.99/year)
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Access to frontier AI model (Claude, GPT-4o, or similar) for:
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- Higher-accuracy transcription of specialist vocabulary
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- Smarter task decomposition
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- More natural language understanding in assistant features
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This is the only recurring revenue stream and is genuinely tied to per-request API costs — not extractive.
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### Pricing rationale
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- Tiimo charges £45–£95/year with no lifetime option. Their users actively want one.
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- iA Writer's real-world data shows one-time purchases generate 2–3x more revenue than subscriptions, with significantly better retention.
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- Affinity (Serif) built a company acquired for ~£410M entirely on perpetual licences at ~£40/app.
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- Local-first architecture means near-zero ongoing infrastructure costs for the base product.
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- Cloud tier justified because it incurs real per-request costs.
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- Lifetime model works because Tauri/Rust is low-maintenance and Jake can rebuild in a day if needed.
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- Desktop price of £49 matches iA Writer exactly. Bundle at £59 creates a strong upgrade path.
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- Consider launch pricing: £49 (discounted from £59) for first 500 buyers to build social proof.
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### Pricing sensitivity notes
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- Adults with ADHD earn 17% less than neurotypical peers at equivalent educational levels.
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- 60% of UK adults with ADHD estimate impulse spending and forgetfulness costs them £1,600/year.
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- Forgotten subscriptions are a specific, acute financial hazard for people with executive dysfunction.
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- Lifetime pricing directly addresses the "ADHD tax" problem. Frame it explicitly: "Pay once. No subscriptions to forget. No guilt for taking a break."
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- Consider accessibility pricing (student/disability discount) or pay-what-you-want tiers for launch.
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- UK Access to Work grants (up to ~£66,000/year) can fund software tools — a potential B2B unlock.
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### Pre-launch pricing validation (Van Westendorp)
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Before committing to £49, send the waitlist a four-question survey via Tally (free):
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1. At what price would Kon be so expensive you'd never buy it?
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2. At what price would it seem so cheap you'd doubt its quality?
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3. At what price is it getting expensive but you'd still consider it?
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4. At what price is it a bargain?
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Plot the four curves — their intersections reveal the acceptable price range and optimal price point. Takes 10 minutes to set up and can prevent months of pricing regret.
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