89c63891fa
Replace all instances of the legacy product names "Kon" and "Corbie" with "Magnotia" across user-facing copy, code identifiers, package names, bundle ids, file paths, and documentation. Preserves the unrelated "konsole" (KDE terminal) reference and the parent CORBEL company name. - Renames 10 Rust crates (kon-* → magnotia-*) and the tauri binary - Updates package.json, tauri.conf.json (productName + identifier) - Renames CSS classes (kon-rh-* → magnotia-rh-*) and animations - Renames brand and roadmap docs - Regenerates Cargo.lock and package-lock.json Verified: svelte-check passes; pure-rust crates compile under new names.
33 lines
1.9 KiB
Markdown
33 lines
1.9 KiB
Markdown
<!-- Source: Magnotia Master Brief — §18 ADHD Content Creator & Influencer Landscape -->
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## 18. ADHD Content Creator & Influencer Landscape
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### Key creators
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- **Jessica McCabe / How to ADHD:** 1.9M YouTube subscribers, Patreon earning £12,500+/month, NYT bestselling book, TEDx talk with 6M views. Regularly reviews productivity tools. The gold standard.
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- **Connor DeWolfe:** 5.6M TikTok followers. Largest raw audience, more entertainment-focused.
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- **Dani Donovan:** 625K TikTok, 127K on X. ADHD comics/infographics with 100M+ cumulative views. Author of *The Anti-Planner*. Natural fit for productivity tool partnerships.
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- **ADHD Love (Rich and Rox):** 789K TikTok, 471K YouTube. Built their own body-doubling app (Dubbii). Technical credibility + community trust.
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### Key podcasts
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- **CHADD's All Things ADHD:** 888K+ downloads, actively seeks sponsors
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- **ADHD for Smart Ass Women (Tracy Otsuka):** ~7M downloads
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- **I Have ADHD Podcast (Kristen Carder):** Engaged, action-oriented listeners
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- **Taking Control, Hacking Your ADHD, ADHD ReWired:** All accept sponsorships
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### Key newsletters/Substack
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- Jesse J. Anderson (*Extra Focus*), Taylor Allbright (*ADHD Unpacked*), Megan Anna Neff (*Neurodivergent Notes*)
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### UK advocacy organisations
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- **ADHD Foundation:** Largest user-led ADHD organisation in Europe
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- **ADHD UK:** Launched a discovery platform reviewing tools and strategies — natural fit for Magnotia
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- **Neurodiversity in Business:** Corporate-facing charity
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### Sponsorship costs
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- Micro-influencers (10K–100K followers): £400–£4,000/post (best value)
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- Mid-tier (Dani Donovan, ADHD Love): £4,000–£20,000
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- Mega-tier (Jessica McCabe, Connor DeWolfe): £8,000–£40,000+
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- Podcast host-read ads: £12–£24 CPM
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### Discovery pattern
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Neurodivergent users discover tools through trusted creators → validate through Reddit peer recommendations → search app stores. Community punishes perceived inauthenticity heavily.
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