33 lines
1.9 KiB
Markdown
33 lines
1.9 KiB
Markdown
<!-- Source: Kon Master Brief — §18 ADHD Content Creator & Influencer Landscape -->
|
||
|
||
## 18. ADHD Content Creator & Influencer Landscape
|
||
|
||
### Key creators
|
||
- **Jessica McCabe / How to ADHD:** 1.9M YouTube subscribers, Patreon earning £12,500+/month, NYT bestselling book, TEDx talk with 6M views. Regularly reviews productivity tools. The gold standard.
|
||
- **Connor DeWolfe:** 5.6M TikTok followers. Largest raw audience, more entertainment-focused.
|
||
- **Dani Donovan:** 625K TikTok, 127K on X. ADHD comics/infographics with 100M+ cumulative views. Author of *The Anti-Planner*. Natural fit for productivity tool partnerships.
|
||
- **ADHD Love (Rich and Rox):** 789K TikTok, 471K YouTube. Built their own body-doubling app (Dubbii). Technical credibility + community trust.
|
||
|
||
### Key podcasts
|
||
- **CHADD's All Things ADHD:** 888K+ downloads, actively seeks sponsors
|
||
- **ADHD for Smart Ass Women (Tracy Otsuka):** ~7M downloads
|
||
- **I Have ADHD Podcast (Kristen Carder):** Engaged, action-oriented listeners
|
||
- **Taking Control, Hacking Your ADHD, ADHD ReWired:** All accept sponsorships
|
||
|
||
### Key newsletters/Substack
|
||
- Jesse J. Anderson (*Extra Focus*), Taylor Allbright (*ADHD Unpacked*), Megan Anna Neff (*Neurodivergent Notes*)
|
||
|
||
### UK advocacy organisations
|
||
- **ADHD Foundation:** Largest user-led ADHD organisation in Europe
|
||
- **ADHD UK:** Launched a discovery platform reviewing tools and strategies — natural fit for Kon
|
||
- **Neurodiversity in Business:** Corporate-facing charity
|
||
|
||
### Sponsorship costs
|
||
- Micro-influencers (10K–100K followers): £400–£4,000/post (best value)
|
||
- Mid-tier (Dani Donovan, ADHD Love): £4,000–£20,000
|
||
- Mega-tier (Jessica McCabe, Connor DeWolfe): £8,000–£40,000+
|
||
- Podcast host-read ads: £12–£24 CPM
|
||
|
||
### Discovery pattern
|
||
Neurodivergent users discover tools through trusted creators → validate through Reddit peer recommendations → search app stores. Community punishes perceived inauthenticity heavily.
|